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In addition to the unprecedented financial and material resources, the sponsorship period for four years from the closing of the Athens Olympic Games to now has not been interrupted, we did a lot of investment in this period, organized a variety of activities, which is unprecedented. The Economic Observer: The specific terms of financial and material resources invested in how much? Hainer: As the official sportswear partner of the Beijing 2008 Olympic Games, adidas will provide the Beijing Olympic Games, the Beijing Paralympic Games volunteers, technical officials and the Beijing Olympic Organizing Committee staff over 1.4 million equipment. Adidas will also provide more than 3,000 athletes, 214 sports assoc Cheap foamposites for sale iations and 16 NOCs provide a variety of products. Adidas will provide a total of more than 300 million products, including the Olympics offers 43 different kinds of sports shoes for the 28 sports in 27 projects. The Economic Observer: Adidas this massive sponsorship of the Beijing Olympic Games, what you expect in return? Hainer: Adidas, the 2008 Beijing Olympic Games is a platform for a leapfrog development. Accelerate the realization of the "first sports brand" dream: in 2008, Adidas to become China's largest sports brand; to 2010, Adidas to become Asia's largest sports brand. Economic Observer: Did you see the actual effect now? Hainer: Yes. Early in August 2006, AC Nielsen survey data had shown awareness adidas and the Olympic Games have been associated with more than 50%, this figure has more than any previous Olympic Games. Now two years later, I think this figure can be higher. reflected in sales, Adidas Group in the first half of 2008 net sales rose 12 percent to 5.1 billion euros, the gross margin increased by 2.5 percentage points to 49.6%, operating profit rate increased by 1.1 percentage points, rising to 9.5%. The Economic Observer: China market situation? Hainer: Our first half performance was largely due to our business in China. With the arrival of the Olympic Games, Adidas brand has occupied a leading position in the Chinese market. In the first six months of this year, the adidas Group is China's fastest-growing market in sports goods company, based on a unified exchange rate adidas Group sales in China increased by more than 6 jordan 3 katrina 2018 0%. From this perspective, market share, Adidas has been the first time more than our major competitors, China's market share of the market among the first sports brand, this goal has been achieved. "Bucharest shoes" rush for the premier line - Bucharest company today launched the "special fund" donated for disaster relief the morning of May 17th, next year the National Games supplier -- Chengdu Bucharest enterprise management development limited company headquarters in Chengdu held a "donation to the disaster area and" Bucharest fund "launch ceremony". The board of directors of the company chairman Liu Shuli and other leaders should take the lead to disaster relief donations, chain store agent, Bucharest company suppliers and employees to make donations, the event raised a total of 3 million yuan relief funds. At present, Bucharest company has donated cash and supplies the total value reached 4 million 200 thousand yuan. it is reported that the earthquake in May 12th second days, company duty leadership and staff risk are still aftershocks immediately organized a special Bucharest hundreds of pairs of sports shoes, drove to the provincial government designated locations, timely delivery after Prime Minister Wen Jiabao, as a token of Sichuan shoe enterprises. since the earthquake, Bucharest company by the provincial Economic Commission, the Communist Youth League Committee, Provincial Federation of industry and commerce, the Wuhou District government donated relief funds and supplies to the disaster Cheap foamposites for sale area. More than 100 employees spontaneously organized to participate in blood donation. In May 15th has donated 1 million 400 thousand of the total value of goods, the pro 120 victims at 2:00 first Lairong has been put on shoes, Bucharest Bucharest clothing; May 16th and transported to Wuhou District to help victims send coats, shoes, socks and underwear for a total of 1000 sets, second batches transported to Chengdu the victims have used the Bucharest products. At noon, the company leadership and staff also personally drove to the Mianzhu municipal government and Dujiangyan disaster relief command center were sent to 200 pieces of drinking water and Raincloth, disinfection of emergency supplies. today's donation site, more than 200 employees in their donations and hit employees; and another Bucharest clothing suppliers a one-time donation of 200 thousand yuan in cash and 300 thousand yuan of goods; many chain stores have also donated money, donated nearly 70 thousand yuan Chengdu Shuanglin road materials; the board of directors of the company a few leaders personally donated a total of 40 thousand yuan. Bucharest company also officially launched the "special fund", invested 10 million yuan of long-term investment to help the affected people rebuild their homes, and strive to help 200 families to rebuild their homes within two years and as soon as possible to help the disaster recovery of part of the school sports facilities and provide relevant use)Recently, Jordan Brand for daily travel and to create popular leisure shoes and Jordan Eclipse r Cheap jordans online eleased a new version of the color. 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